A biotech startup is hoping to bring a little eco-friendly product mojo to a relatively untapped corner of the market: laundry detergent.
Dirty Labs’ product is non-toxic and made from bio-based enzymes that rapidly biodegrade once washed down the drain.
Traditional detergent technology has changed little over the last century, according to Dirty Labs. A typical mix of cleaning chemicals—including methy-lisothia-zolinone and benzi-sothia-zolinone—can harm the environment.
Further, 1,4-dioxane, which can be found in many laundry detergents, is a likely carcinogen according to the EPA.
These petroleum-based chemicals are washed straight down the drain, cannot always be removed by water treatment plants or filters, and can permeate all the way into our groundwater sources.
Dirty Labs estimates that Americans manage to do 40 billion loads of laundry every year: the vast, vast majority of which will include at least one of these three ingredients.
“Our team of chemists, biologists, and environmentalists have raised the bar for safety and sustainability by eliminating all California Proposition 65 chemicals of concern and EU listed fragrance allergens for a truly clean ingredient list that’s also readily biodegradable,” reads their website.
“I think that as a consumer, you put your laundry detergent in the