Less than a quarter of people (24%) regularly adjust the amount of laundry detergent they use based on the weight of a wash – costing energy and money!
Brits are spending nearly double what they need to on washing detergent with more than a third (35%) of people agreeing that they use too much
72% of people believe that too much detergent can be detrimental to skin while 70% believe it’s harmful to the environment
London, UK – 20th November 2020 – New research released by Samsung Electronics UK Ltd. has revealed that Brits are bamboozled when it comes to their laundry detergent. The survey found that 58% of people are confused about how much to use and only 24% of people regularly adjust the amount of detergent they dispense based on the weight of their wash load.
The poll of 2,000 UK adults also revealed that while two thirds of Brits (66%) use a liquid or powder detergent, over half are unsure about what quantity they should be using, while 87% admit that they tend to guess how much to use. Clearly, dosing is a real concern, as 66% of those who use capsules, do so because it saves them from deciphering how much detergent they need to dispense.