Salesforce beefing up field service offering with AI – TechCrunch

Salesforce has been adding artificial intelligence to all parts of its platform for several years now. It calls the underlying artificial intelligence layer on the Salesforce platform Einstein. Today the company announced some enhancements to its field service offerings that take advantage of this capability.

Eric Jacobson, VP of product management at Salesforce says that when COVID hit, it pretty much stopped field service in its tracks during April, but like many other parts of business, it began to pick up again later in the quarter, and people still needed to have their appliances maintained.

“Even though we’re sheltering in place, the physical world still has physical needs. Hospitals still have to maintain their equipment. Employees still need to have equipment replaced or repaired while working at home and people still need their washing machine [or other appliances] repaired,” Jacobson said.

Today’s announcements are designed in some ways for a COVID world where efficiency is more critical than ever. That means the field service tech needs to be prepared ahead of time on all of the details of the nature of the repair. He or she has to have the right parts and customers need to know when their technician will be there.

While it’s possible to do much of that in a manual fashion, adding a dose of AI helps streamline and scale that process. For starters, the company announced Dynamic Priority. Certainly humans are capable of prioritizing a list of
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