Samsung, LG to release new home appliance products in Europe – koreatimes


Models pose in front of Samsung's new television products at the Internationale Funkausstellung (IFA) in Berlin, on Aug. 6. / Korea Time file
Models pose in front of Samsung’s new television products at the Internationale Funkausstellung (IFA) in Berlin, on Aug. 6. / Korea Time file


South Korea’s two tech giants ― Samsung Electronics Co. and LG Electronics Inc. ― on Friday said they will release new home appliance products in Europe to boost sales in the region amid the pandemic.

Samsung said it will begin launching a new laundry appliance with upgraded artificial intelligence (AI) solutions and a new refrigerator highlighting customization features in major European markets, such as Britain, France and Germany, late this month.

The WW9800T washer cuts washing time by up to 50 percent and energy usage by 20 percent compared with its previous models, according to Samsung. Its latest washing machine also comes with EcoBubble technology, which maximizes the effectiveness of detergent by turning it into soft bubbles and allows for faster penetration into fabrics, Samsung said.

With its AI Control technology, Samsung said its new washer can automatically suggest the optimal wash cycle.

“AI Control eliminates the need for users to scroll through cycles to find the right one, or to input their individualized settings each time,” it said. “The AI Wash feature uses sensors to detect the laundry load’s weight and soilage, to determine the optimal amount of water and detergent to dispense.”

Samsung’s new RB7300 refrigerator will make its
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