When shopping for laundry detergents, many people have a checklist of requirements. Scent can be a major consideration, along with skin sensitivity, number of loads, and price point. However, a growing number of consumers are also considering the product’s list of ingredients. Laundry detergents that use plant-based surfactants and cleaning agents are becoming increasingly popular. Some choose plant-based detergents as part of a vegan-friendly lifestyle, while others seek a more organic product that is considered cruelty-free.