In true L.A. fashion (I guess), the Rams were the last to reveal their new look for the upcoming season. They had a pretty low bar to clear after their logo unveiling, and yet still somehow tripped over it. To wit:
The color of the road jerseys is called “bone.” Bone. Which follows perfectly, I suppose, after you released a logo that was overtly phallic. Clearly there’s a theme the Rams are going for here, which I guess makes sense when you’re in the hub of the porn industry. As they’re only in L.A. thanks to a Jerry Jones fever dream, their phallocentric branding only makes more sense.
Aside from the off-whites, which will just make you think you need to change the levels on your TV, the Rams have changed their helmets from what used to be a ram’s horn to